FORT MYERS, FL — October 25, 2011 — Harvey Software, Inc. today reminded Internet retailers about the importance of quickly communicating tracking numbers and shipping information to their customers via email. Some shipping systems, such as those provided ‘free’ by carriers, offer the ability to have an email sent by the carrier on behalf of the shipper. These email shipment notifications are easily identified as coming from the carrier but not as easily recognized as coming from the merchant. Shipment confirmation emails give retailers the opportunity to connect with their customers to provide the information customers want about their order status and, most importantly, that the order is on the way to them.
“The SHIP eLERT® feature of our Computerized Parcel System (CPS™) multi-carrier shipping system sends an email shipment notification directly from the shipper’s own email address to the customer no matter which carrier is used. The customer immediately sees that the SHIP eLERT is from the company they ordered from, reinforcing the retailer’s brand with the customer,” said Bob Sansone, Harvey Software’s Director of Sales. “Receipts and purchase confirmations are important, but providing a link so customers know their packages are on the way with the ability to track the up-to-date delivery status of their packages may be the most important single piece of information sent to customers. Customers love to open the tracking email to check the status of their packages and find out when they will receive their order,” continued Mr. Sansone. “If the tracking email comes from a carrier’s email address instead, the customer does not immediately connect with the retailer at this important part of today’s online transaction. Internet retailers need to build and reinforce their online brands. Sending an email that a customer is highly likely to open is a great way to do so,” said Mr. Sansone.
“We know of people who recall a company for later purchases by finding the tracking email in their inbox and revisiting the site for shopping—even months or years later,” said Mr. Sansone “A company’s tracking email can become a positive way to recall past purchases when that customer is ready for more shopping. With our SHIP eLERT tracking email, a retailer can specify the subject line for the email, so that important keywords for the company’s brand can help a customer find its website in their email records,” concluded Mr. Sansone.
About Harvey Software, Inc.
Harvey Software is an established, leading developer of globally ready, multi-carrier shipping software solutions, providing businesses with shipping solutions since 1983. Harvey Software's premium shipping solution, the Computerized Parcel System (CPS™) increases profits, boosts domestic and international shipping efficiency, reduces shipping expenses and eliminates the inefficiencies of single carrier software systems. CPS is a FedEx® Compatible Solution, is UPS Ready®, USPS® certified and works with Internet Postage. CPS can be purchased, downloaded, installed, and supported all over the Internet.
For additional information about this release, contact Cary Cobb, Director of Digital Marketing, Harvey Software, Inc., 7050 Winkler Rd. #104, Fort Myers, FL 33919, 800-231-0296, http://www.HarveySoft.com/. We make logistics easy.
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